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Selling Muskoka Real Estate? Great Photos Key

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Blog by John & Bonnie Fincham, Brokers | January 30th, 2014

There have been countless studies done concerning prospective purchasers Real Estate find their home or cottage. The conservative estimates are that 80 to 90% start their search online and that number will no doubt continue to grow. The days of phoning your real estate agent and recieving a list of propties to consider is them coming up with a list of prospective is fast coming to close. Now, in a complete reversal, when a client contacts our real estate office in Magnetawan they have often already scoured countless websites, narrowed the search and are ready to provide us with a list.
     So if you are about to put your property on the market, this begs one question; How do these purchasers decide which home or cottage will make that list and which will not.

Quality Photography Vital

A recent study by the Redfin Research Center found that Real Estate Listings with high quality photos not only sold faster than those with inferior ones but sold for more. The survey was done in the U.S. but the findings make just as much sense for selling a Cottage on Lake Joseph in the Muskoka's or a condo in Toronto. For homes listed between $200,000 and $1 million, Redfin said that the listings with photos taken with DSLR cameras sell for $3,400 to $11,200 more, relative to the prices they were listed for. For higher priced properties, professionally photographed homes sold at prices similar to those with amateur photographs. No matter what the selling price, they all properties sold faster with great photos.

Here a few things to keep in mind before listing your property;

1. Timing is Everything

    Spring is by far the most popular time to list real estate but keep in mind that in the Muskoka Parry Sound region we can still have snow well into April or even later some years. It's very hard for buyers to picture themselves sitting on the dock watching the sunrise with their morning coffee in hand if if the dock in the photo has a four foot snow drift over it. Plan ahead. To show off that waterfront, have you agent take photos the previous summer to truly do your property justice.

2. Size Really Matters

   A strange thing happened to me as I read this year. I found that I needed to hold my book farther and farther away in order to see the print clearly. Now I'm not saying that I'm getting old. However I'm sure there are many more folks like me out there squinting to see the screen or looking over their glasses from time to time. The size and clarity are both critical features not to be overlooked.

3. The Mobile Angle

   The percentage of people using their mobile device to look at real estate is gaining popularity at an alarming rate. With this in mind it stands to reason that trying to look at a picture of a house and it's the size of a postage stamp on the screen is an issue. Insist that your Realtor has a mobile platform, not just a shrunk down website. If someone has to keep expanding the screen to ascertain what ther are seeing, chances are they will just move to another site. And you are off the list.

The web is awash with Real Estate Websites, each one having dozens of properties for sale. Your property can be tiny fish in an infininte sea or it can set itself apart. Be sure that your agent has detailed, quality photgraphs and contact him in time to allow for them. The only time you want to dissappear from that list is when your property is sold.

By John Fincham
Re/Max Parry Sound Muskoka Realty Ltd.Brokerage.
Magnetawan Branch
Quality control by Roseanne Fincham